Mattel apologizes and pulls its line of 'Wicked'-themed dolls from stores after misprinting its website link, sending consumers to an adult film site.

Mattel is "taking immediate action" after social media users noticed a glaring mistake on the packaging for the company's new line of “Wicked” dolls.

A misprint on the packaging for Wicked character dolls manufactured by Mattel led consumers to visit an adult website, rather than the movie's website, according to The Hollywood Reporter. Mattel issued an apology for the error on Sunday (Nov.

A few missing keystrokes turned out to be a horse of different color for Wicked fans who picked up dolls based on the upcoming big-screen adaptation of the popular 2003 Broadway musical. The URL on the boxes of Mattel’s Elphaba and Glinda dolls directed fans,

Ariana Grande and Cynthia Erivo star in Wicked which is due to be released this month Toy manufacturer Mattel has said it "deeply regrets" a misprint on packaging for dolls inspired by the new Wicked movie which listed the address for an adult website.

Mattel is advising parents to throw away packaging for their new dolls promoting the upcoming musical Wicked after a misprint directed consumers to a pornography site. The toy company apologized after buyers noticed an unfortunate error on their “Singing Elphaba” dolls—collectibles released for the upcoming film adaptation of the beloved Broadway show starring Cynthia Erivo and Ariana Grande.

A misprint on the package of Mattel's new line of 'wicked,' dolls has an adult website address on the box instead of the one linked to the upcoming musical film