The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas has been on fire as of late with incredible promos on top sneakers all month long. But the brand just went live with ...

If you're thinking about new kicks for the new season, you can't go wrong with these timeless, versatile styles.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

Even though he is no longer in the NBA, Dwyane Wade still has close ties to the basketball world. He recently applauded a WNBA icon as she thrives in her new role post-retirement.

Lately, in fashion and golf, greater emphasis on unisex designs has led to creativity and collaboration; think the unisex Adidas golf shoes or Malbon’s gender-defying cult following. In this piece, we ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...