Early sales of the new phones were down 13% compared with last year's launch of iPhone 15. Analysts say it's because iPhone ...

the tech giant's much-hyped artificial intelligence features. "One of the key factors for the lower-than-expected demand for ...

A test audience will use the AI software, which will soon be avilable to buyers of the new phones that just reached store ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

iPhone 16 Pro and iPhone 16 Pro Max. The new phones are being hyped for the addition of Apple Intelligence, Apple's ...

The company also showcased a new Apple Watch and AirPods that can reduce noise at concerts or near construction sites.

Apple’s (AAPL) latest lineup of iPhones hit stores on Friday, but it’s notably missing one of its key selling points that the ...

The new AI iPhone is now available in Apple stores after hitting shelves in almost 60 countries around the world on Friday.

APPLE is giving more people the chance to test a software update that will implant artificial intelligence (AI) into its ...

With iOS 18, Apple has added several new and exciting AI features, but did you realise that your iPhone already has AI, and ...