A bag of Lays and a $106,000 watch? In an age where quiet luxury reigns supreme, the ultra-rich have found new and subtle ...

At Watches & Wonders 2024, precious metals ruled the day—at least for Rolex fans, anyway. Those hoping for a slew of new tool ...

APs weren’t the only watches celebs flexed on the streets this week, though: Brad Pitt stepped out in a solid-gold Vacheron ...

The Rolex Daytona with an "exotic dial" belonging to Paul Newman was for a few years the most expensive watch ever sold.