greytHR has appointed Archana Chopda as Vice President of Marketing to lead the company's global growth marketing operations.

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add more campuses in Bangalore and ...

In today's rapidly evolving digital world, leveraging the psychological principles in selling techniques has become a crucial ...

Articles written by Dr Ambika Prasad Nanda ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

Warner Music India (WMI) has taken a step into India’s growing live entertainment sector through a strategic minority investment in SkillBox, a ticketing and live events platform in the country. This ...

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder ...

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Apple has launched a new film for the MacBook Pro, powered by the M4 family of chips. The film from TBWA\Media Arts Lab Los Angeles and director Megaforce showcases the chip’s performance and ...

In today’s digital landscape, personal branding has become a vital element for executives across all sectors. Business leaders are increasingly viewed as representatives of their companies, with their ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...