WebEngage has reported 9.5% growth in revenue to Rs 140.69 crore in FY24. In FY23, the marketing automation company had ...

As per reports, Instagram's ad unit will lead this monetization effort, beginning with a select group of advertisers gaining access in January ...

Guardian has said that it will no longer post on its official accounts on X. The publication has said that the "benefits on X are now outweighed by the negatives and that resources could be better ...

The Kantar Kidscap report acknowledges Gen Alpha as a formidable cohort, having gained 'convincing power' as opposed to ...

As per the TAM AdEx report, ad volumes on TV for the auto sector witnessed a de-growth of 14% during Jan-Jun 2024 over ...

Sun TV’s revenue for the quarter, excluding movies and sports, grew by over 3%, crossing Rs 799 crore, network’s advertising revenue registers 2% jump ...

Fintech and e-commerce were key sectors leading the recovery in Q2; high-value deals and a renewed wave of investor confidence powered the comeback, shared industry players ...

Ever since Swiggy IPO allotment was completed on Monday, brands have been riding the viral moment with congratulatory posts for the platform ...

The time has come and exchange4media is all set to acknowledge and translate the exceptional work of the brands with Best-In ...

The time has come and exchange4media is all set to acknowledge and translate the exceptional work of the PR agencies by ...

The Prasar Bharati OTT platform will be officially launched on November 20, at the International Film Festival of India (IFFI ...

As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative ...