Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.

The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...

The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress.

Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.

Sponsoring Derek Kolbaba comes several months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.

As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

Dentsu Group is supporting the next generation of content creators with a new House of Creators initiative, according to a press release. The global effort makes its debut on gaming platform Roblox.

IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

Wondersauce, a creative agency specializing in brand storytelling, paid media, e-commerce, and digital experiences, is proud to announce the promotion of Allison Brito from Managing Director to Chief ...