If this election taught us anything, it's that we live in an "emotion economy," where extreme feelings drive engagement, loyalty, and, ultimately, votes. In a world of fractured truths, it's no longer ...

The anniversary offers a limited-edition set and new campaign - 200 Years of Cocktail Creativity. Read the whole story ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

In a survey by Advertiser Perceptions and Premion, nearly 40% cited a lack of transparency among streaming platforms. Managing frequency issues across all platforms was another challenge.

Los Angeles County is suing PepsiCo and Coca-Cola over plastic pollution, arguing that the companies knowingly misled the ...

The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.

Broadway ad and marketing agency Serino Coyne has named two to new management roles. Diana Salameh has been promoted from vice president, brand integration, to executive vice president. She's been ...

Although "The New York Times" saw increases in revenue and ad sales in the third quarter, print ad and subscription revenue ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...